Case study · Shopify Plus
Tatty Devine: wholesale and retail on one Shopify Plus store
Tatty Devine is a London jewellery brand with 50 stockists around the world. We support their Shopify Plus store on a retained basis.
PlatformShopify Plus with Shopify B2B.
CustomersRetail shoppers and wholesale stockists.
EngagementRetained development support.
Results
50
Stockists worldwide, served from one combined store
The brief
The challenge
Tatty Devine sells direct to customers and supplies 50 stockists around the world. Wholesale customers needed a smooth way to order without a separate site to run, and retail shoppers needed an experience that was not cluttered by trade features.
What we did
Our approach
We set up Shopify B2B within their existing Shopify Plus store and blended it into their custom theme.
- One store, two audiences. Stockists place wholesale orders through their own accounts, while shoppers see the normal store
- Theme changes. Trade-only elements shown to trade customers and hidden from retail
- Ongoing support. Monthly development on features and apps
The outcome
The result
All 50 stockists can now place B2B orders on the same combined store as retail customers, so Tatty Devine runs one store, one catalogue and one set of stock instead of two.
- Shopify Plus
- Shopify B2B
- Custom theme
- Development support
- Retained
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