AI for ecommerce
Get found and recommended by AI
Shoppers now ask ChatGPT, Gemini, Perplexity and Google AI what to buy. We make Shopify and BigCommerce stores AI-ready, then add AI where it helps customers choose: assistants, smarter search and content at scale.
AI-ready storesReadable, trusted and sellable by AI assistants.
AI on your siteAssistants and search that help people decide.
AI in our deliveryMore done in every project and retainer month.
Why now
Search is turning into a conversation
A growing share of product research starts with a question to an AI assistant rather than a search box. The assistant answers with a short list of products and, increasingly, links straight through to buy.
Assistants recommend what they can read and trust: complete product data, clear prices, stock, delivery and returns, structured data and fast pages. Stores that are hard to read simply do not get mentioned.
- Shopify and others now publish agent standards for AI shopping
- AI answers favour stores with complete, structured product data
- On-site AI assistants help shoppers choose and reduce returns
- AI content tools let small teams keep large catalogues accurate
What we do
Four ways we put AI to work
AI-ready stores
We audit how AI assistants see your store, then fix it: product data and attributes, structured data, feeds, policies, speed and the agent discovery files that AI shopping tools read. Included as standard in every build and migration.
AI shopping assistants
An on-site assistant trained on your products, sizing, materials and policies that answers questions, compares options and hands over to your team when needed. Built with guardrails and measured on conversion, not novelty.
AI search and merchandising
Search that understands intent ("a gift for my mum under £50") and recommendations that adapt to what each shopper is looking at, using the best tools for your platform.
AI content and SEO
Product descriptions, translations such as Arabic, alt text and metadata produced at scale with AI, reviewed by people and written in your brand voice.
How it works
From AI audit to measurable results
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AI visibility audit
We test how assistants describe and recommend your products against your competitors.
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Fix the foundations
Product data, structured data, feeds, speed and agent standards.
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Add AI to the store
Assistants, search or content tools, chosen for your range and customers.
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Measure
Conversion, AI referrals and support load tracked before and after.
AI in our delivery
We use AI to deliver faster, too
Our developers use AI tools throughout every project for writing code, testing and reviewing changes, with a person checking every change before it ships.
For you that means shorter timelines on builds and migrations and more done in every retainer month, without cutting corners on quality or security.
- AI-assisted development. Routine code written faster, so time goes on the hard problems
- AI-assisted testing. More checks run on every change before it reaches your store
- AI reviews, human sign-off. Every change reviewed by AI and approved by a person
FAQ
Common questions
What does AI-ready actually mean?
That AI assistants can find your products, understand them, trust the details and, where supported, buy them for a shopper. In practice: complete product data, structured data, accurate feeds, clear policies, fast pages and support for the agent standards platforms are publishing.
Can ChatGPT buy from my store?
Not inside ChatGPT for most UK stores yet. At the time of writing (October 2026), AI shopping channels are limited to stores selling to certain countries such as the US, and purchases complete on your own checkout. Getting your product data complete and accurate now means you are ready as these channels expand, and it already helps AI assistants recommend you.
Will an AI assistant say the wrong thing to customers?
Not if it is set up properly. We limit assistants to your own product and policy content, add guardrails, test them before launch and hand difficult questions to your team.
Do you replace our team with AI?
No. AI handles the repetitive work so your team and ours can focus on decisions, brand and customers. People review everything AI produces.
Start a project
Make your store AI-ready
We reply within one working day with next steps.